Michael Bastos Online Writings and Resume


Common Sense SEO Part 5 - Analysis

The second to last part of proper SEO is doing an Analysis of your own site compared to others. Check out how you compare to other similar websites. You need to monitor your traffic rank as well and see if your optimizations and new content are showing benefits. You will be able to draw conclusions from your competitors and other sites that are related to your business. There are hundreds of sites that will review your site’s data for you such as Grader.com or Alexa.com. Google Analytics also...

Common Sense SEO Part 4 - Conversion

Getting your website found by people is fun and seeing the number of unique visitors visiting your site per day is a great moral booster. You’re writing articles and producing videos (creating remarkable content), you’ve learned the essence of what SEO is by now (Optimize), and you’re using all the social media sites and running email and pay per click campaigns (Promote). At the end of the day, however, you are not doing this for fun. You are also not in this for traffic. The goal is quality...

Common Sense SEO Part 3 - Promotion & Social Media

Now that you are producing remarkable content and optimizing it for search engines and other channels, you are ready to start promoting your content. There are many ways to promote a website but only a few are cheap. The reason why Google makes as much money as it does is because it takes advertising and creates a system where by you don’t have to pay for ads that you don’t use. The pay per clicks way of doing web ads has been around for over a decade but only Google mixing it with their heav...

Common Sense SEO Part 2 - Optimization

Optimizing your website’s content is a key step, however, to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, this section is about maximizing your ROC – return on content. Using tools like WordPress is great because it streamlines your site’s overall code and does a lot of the optimizing for you. Everyone involved with SEO always talks about focusing on your meta keywords, that would have been valuable a year or two ago but since the...

Common Sense SEO Part 1 - Creating Content

Every web page has the potential to rank well in search engines and draw traffic from other sources, like social media sites and the blogosphere. Of course, whether a page draws traffic (and links) depends on whether it’s optimized and how remarkable (useful, interesting, etc.) it is. But in general, most pages do “ok” and contribute to the cause, so it’s both a quality and a quantity game. The more content you have on your site, the more there is for Google to search through and catalog and ...