Michael Bastos Online Writings and Resume


The Cult of Social Media

Social Media is a beast of a sector to understand, it’s part technology, part high school style politics and most importantly part marketing. Originally it was intended as a way for people to interact with each other online and share links, ideas, stories and so much more. Many of us that have been in technology since the mid 90’s can remember some of the first Social Media sites like Bolt.com and others before the MySpace and Friendster’s of the world made it main stream. With the advent of ...

The Open Textbooks

Using the book by Jeff Jarvis called “What Would Google Do?” as our standard, we will look at different companies currently existing and go over what you could do if you are trying to compete with the big guys. This week we analyze how the textbook industry makes it’s money and figure out how one can make textbooks and education more open. What is the Current Market Analysis? Textbooks are expensive and textbook companies as well as schools and colleges make a killing in selling physical tex...

The Open Photo Studio

Using the book by Jeff Jarvis called “What Would Google Do?” as our standard, we will look at different companies currently existing and go over what you could do if you are trying to compete with the big guys. This week we analyze how to better allow your photo studio or photography business to compete in your neighborhood. What is the Current Market Analysis? With the advent of the inexpensive digital camera, photo studios like Olan Mills and Picture People can no longer see themselves as ...

Intuit as a Webhost?

I live in San Diego and thus am proud to have a tech giant like Intuit here to make us San Diego Technology guys proud. They do a great job at hosting local events and are instrumental in recruiting talent to this area so think of this post as my way of thanking them for helping our community. Recently I noticed that Intuit has decided to get into the website hosting business, it seems to make sense right? I mean they provide their Tax and Business software to a lot of small businesses so it ...

Tech and the Family

There is a long history in the technology world of entrepreneurs and business men with strong family ties doing great things in this business. As I’m getting ready to be a father for the first time this month with our new son, I can’t help but think of how important family is in the decisions I make and the direction I take. Whether it’s Michael Dell, Steve Jobs, the Waz (for those who know who he is) or Jeff Bezos from Amazon who started their companies from their house garage or new example...