Michael Bastos Online Writings and Resume


Hiring a Developer

I find it a bit disingenuous when I hear people say that they are looking for a programmer to join their team and they can’t pay them much but instead are willing to offer them partnership in the firm. Yes I understand that for many startups that is what you have to do in order to get off the ground but in most cases the people making the offer have no development background themselves and or no desire to learn how to develop software and thus are leaving it on the shoulders of that lowly pro...

Web Design as a Commodity

There has been much talk in the Web Development Community about growth of sites like ThemeForest.net and other that sell high quality web based themes for around $30 to $40. Many who make their living from selling themes argue that they wish prices would be higher, they are claiming that in contrast these same higher quality themes would cost you roughly $2000 in the custom space but selling through these sort of services undermines their bottom line and simply does not generate as much reven...

Book Review - Twitter Power

I’d been looking for a good social media book that just focused on using Twitter as a platform, as more of my friends convinced me to use platforms like TweetDeck to simplify my social media footprint I picked up Twitter Power 2.0 after hearing much about the writer. All in all it’s a great book for beginners, it covers the basic concepts of twitter pretty well and teaches you the do’s and don’ts of the platform. It also gives you some pretty easy to understand tools and how best to use them ...

When Partners Bail?

I recently received the other night what can be considered as the Dear John letter of the business world from a partner who no longer wanted to continue on one of the many projects that I’m apart of in the Tech sector. I was hesitant to go into business with the guy but the project was doable and potentially very lucrative and so I added it to my portfolio of work. He had asked me to help build a site for a very niche industry over a year ago but in the last few months I had been expecting t...

Book Overview - ReWork

With it’s short two to three page chapters, ReWork seemed like a simple enough book to read and go through. The ideas were very different than anything I’ve read and after researching the company 37 Signals I understand why, they are essentially an old fashioned profits company using modern day tools. The concepts and principles they address would have worked in the days of Henry Ford with the Model T or Ray Crock with his burgers. Focus on making money and on the customers, not on anything e...