Michael Bastos Online Writings and Resume


Common Sense SEO Introduction

SEO is a term that can be easily grasped but rarely fully understood. In essence Search Engine Optimization (SEO) is a way of improving your website’s ranking and thus your visibility online through a natural or organic form and the loosely related Search Engine Marketing (SEM) is a way of paying for this kind of visibility. SEO can include more than just web pages and can be targeted today towards promoting and increasing the popularity of Video, Images as well as Local Information from a na...

Why Go Open Source?

IBM originally built cash registers and calculation machines back in the late 19th century, this boomed and spurred a whole consumer goods industry that could sell things quickly as store clerks did not have to actually do the math for the cost of goods themselves. They simply typed in the price of goods and they could quickly give the total amount owed. As those items became a commodity with mass production the same businesses that were selling the products and goods needed calculation mach...

What is the Open Source Movement?

A lot of people ask me what is Open Source Software (OSS)? Some think OSS is a communist hippie plot sent to destroy modern day capitalism, others believe it to be a blessing sent from on high to banish the evil software companies that charge way too much for something they can make unlimited copies of with very little to no expense. No matter what your view, Open Source software is basically free software that you can use without having to worry about paying for a license and you can even m...

The Genius behind Google Adwords

A few years ago Google created an advertising system called Adwords which allowed individuals and companies to advertise on their search engine directly without a middle man. The program was so successful that they later introduced Adsense which allowed other websites to share in the ad revenue. In both programs, advertising money is not spent or made until a user clicks and shows interest in the product or service being sold. Google has made marketing better by providing advertisers with a w...

The Google Business Model

Google’s core business model is to create a platform for people to use and then step back and let the scientific data make the decisions. Their first product was the search engine we now know as Google Search and it utilized a combination of web spider software that constantly surfed and cataloged the Internet and used user generated feedback to create results that are both smart and efficient. If someone does not know the answer to a question, just Google it. Google’s name has become synonym...